Qosina Catalog 2022.
Every other year Qosina releases a brand new product catalog with updates to their offerings. The design changes to reflect the growth of the company between printings of the catalog. Along with the print version their is a quarterly updated digital version available on the Qosina website: https://www.qosina.com/catalog.
The Challenge
The biggest challenge of working on the Qosina catalog is the sheer volume of it and getting it done in a six to nine month timeframe. It's a 500+ page catalog with a whole lot of hands (and brains) involved in getting it to as ideal as possible. The revision process is very tedious, but so rewarding in the end. To see it finally printed and put together after all of the hard work and effort our team puts into it is like a Qosina Christmas gift.
The Design Process.
The process of the Qosina catalog begins with breaking down the timeframe of the catalog. We work backwards from the date we want the final product printed and debuted. It begins with our team of designers reviewing the previous catalog for discontinued parts, whilst adding new parts in and just trying to tighten up any possible errors from the previous print. As the first few revisions get finalized with the design team it gets passed along to our marketing and product development teams for a more in depth review. Once we are in a solid place the Director of Marketing and CEO review the catalog chapters as we begin to put together the final book in InDesign. Once the final book is put together we build in any final information like CTAs, the Index and Table of Contents. We print a final book for everyone to review one final time before sending off our pdf proofs to our printer.
Once the book is sent and ready for print, some of the design team goes on a little print nerd friendly trip. We get to watch the process of catalog printing and review for any slight printing errors (but keep your eyes closed for minor errors that slipped through the review process). The most fun part of watching the process of printing the catalog is definitely seeing the cover come to life (shown in the left image above).